Social Media Marketing Associate
Cebu,
Philippines
Cebu,
Philippines
As a Social Media Marketing Associate, you will play a crucial role in developing and implementing effective social media strategies to enhance our online presence and engage with our target audience. You will work closely with the marketing team to create engaging content, manage social media accounts, analyze data, and optimize campaigns across various social media platforms.
Responsibilities
- Develop and execute social media marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Create compelling and engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, while adhering to brand guidelines.
- Manage day-to-day social media activities, including content creation, scheduling, publishing, and monitoring.
- Monitor social media trends, platforms, and tools, and recommend innovative strategies to stay ahead of the competition.
- Engage with the online community, respond to comments and messages, and foster meaningful conversations to build brand loyalty.
- Conduct thorough research and stay up to date with industry-related topics, emerging trends, and best practices in social media marketing.
- Collaborate with cross-functional teams, including marketing, design, and sales, to align social media initiatives with overall business objectives.
- Monitor key performance indicators (KPIs) and analyze social media campaign data to measure the effectiveness of strategies and make data-driven recommendations for optimization.
- Stay informed about social media platform updates, algorithm changes, and new advertising opportunities to maximize campaign performance.
- Assist in developing and executing paid social media advertising campaigns to reach targeted audiences and achieve specific marketing goals.
- Stay current with emerging social media platforms, tools, and trends, and provide recommendations for incorporating them into the company's marketing strategy.
- Monitor and manage online reviews and reputation management platforms to maintain a positive brand image.
- Stay informed about the latest social media marketing trends and techniques and proactively propose innovative ideas to enhance our social media presence.
Must Have
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in managing social media platforms and implementing successful social media marketing campaigns.
- Solid understanding of social media platforms, algorithms, and best practices.
- Proficiency in using social media management tools, analytics platforms, and advertising platforms.
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Creative thinking and the ability to generate innovative ideas to drive engagement and brand awareness.
- Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
- Knowledge of SEO principles and their application in social media marketing.
- Familiarity with graphic design tools, such as Adobe Photoshop or Canva, is a plus.
- A passion for staying up to date with the latest social media trends and developments.
Nice to have
- Experience in writing online content
- Additional languages
- Google Adwords experience
- Strong analytical skills
What's Great About This Role
- You’ll shape the brand’s voice and presence across multiple social media platforms.
- You have the creative freedom to experiment with content formats, trends, and new ideas.
- You’ll manage content from strategy to publishing, with real ownership and impact.
- You’re encouraged to pitch ideas and lead initiatives, not just follow instructions.
- You’ll be part of a smart, supportive team in a culture that values openness, creativity, and real ownership.